East China: large population density, high consumption level; Large market capacity, accounting for 20% of the domestic clothing market, and belongs to the high-end market; Competition is fierce in quality, brand and price, and international brands participate in the competition; Emphasis on fashion design avant-garde fashion, with international standards, high color requirements.

South China: large population density, high consumption level; Accounted for 18% of the total domestic clothing market; Fierce competition on brand and price; Highlighting the southern unique delicate style, high requirements for color matching, not too sensitive to the price.

Central China: large population density, average consumption level; Accounted for 14% of the total domestic clothing market; Belongs to the middle market, the market entry threshold is low, the competition is fierce; Live cost performance, favor imitation products.

North China: large population density, high consumption level; Large market capacity, accounting for 14% of the total domestic clothing market; The competition is fierce, all brands of clothing concentrated competition; High requirements for clothing materials and design technology.

Northeast China: Population density is at average level, consumption level is average; Accounted for 11% of the total domestic clothing market; Several brands monopolize operation, the clothing industry is developed, it is one of the main markets of Chinese women's wear enterprises; Warm, cold resistant, with northeast body type characteristics.

Southwest region: population density is small, consumption level is low; Accounting for 7% of the total domestic clothing market; Mainly local competition; Clothing products are comfortable, generous, casual, and more sensitive to price.

Northwest China: population density is small, consumption level is low; Accounted for 4% of the total domestic clothing market; The competition pressure is small, the market entry threshold is low; National characteristics, price sensitive.

In 2011, the consumer price of Chinese households increased by 5.4% compared with the previous year, and the purchasing price of industrial producers increased by 9.1% compared with the previous year. Under the environment of overall rising prices, the real purchasing power of Chinese households decreased. In 2011, the obvious rise in the prices of branded clothes further compressed the consumption space of Chinese people for clothes. The annual growth rate of clothing sales of large retail enterprises showed a significant decline. Monitoring data showed that the retail sales of women's clothing in the national key large retail enterprises increased by 24.34% from January to November 2011, 3.35 percentage points lower than the growth rate in 2010; Retail sales grew 6.52% year on year, 5.78 percentage points lower than the growth rate for the whole of 2010 and the slowest growth rate since 2003. In 2011, the retail sales of high-end women's wear of the national key large retail enterprises increased by 20.0% year-on-year, significantly lower than the level of the previous year, and compared with the overall women's wear market in 2011, the growth rate is also at a lower level. In 2011, the retail sales of high-end women's wear accounted for 17.93% of the total retail sales of women's wear on average, down 2.34 percentage points compared with 2010.

From the monitoring data of the first quarter of 2012, the cumulative retail sales of clothing commodities of hundreds of key large retail enterprises increased by 6.10% from January to February of 2012, which was 22.13 percentage points lower than the growth rate in the same period of 2011. From January to February 2012, the cumulative retail volume of all kinds of clothing of hundreds of key large retail enterprises decreased by 4.23% compared with the same period last year. Among them, women's clothing retail is relatively better, up 4.29% year on year.

In this situation, women's clothing enterprises should timely grasp the market dynamics, actively learn new business models, in order to deal with potential risks, help the sustainable development of enterprises! The report starts from the macro environment of the industry, based on the production and sales status of the women's wear industry and the demand trend of the industry, and analyzes the current market capacity, market scale, development speed and competitive situation of the women's wear industry in China in detail.